4 examples of highly persuasive techniques that some big brands have used to make millions of dollars.

Learn how Google, Amazon and Amsterdam Schiphol airport uses Neuromarketing

Contenido de la publicación:

  • 4 examples of these concepts applied in design
  • 3 conclusions

1. Google blue link

They did a study with 45 shades of blue for their links to know which one is more clickable.

When they implemented the most clickable one (#2200CC) their annual revenue increased by 200 million dollars.

2. Amazon Web Speed

The company increased their revenue by 1.7 Billion dollars by doing their website 1/10 of a second faster.

3. An emoji worth millions

An emoticon let Minnesota decrease its energy consumption by 3% with a Happy 😊 vs Sad 😑 face compared to their neighbors

4. Leaks at Amsterdam Schiphol airport

Image Credits
Urinals reported an 80% decrease in spillage by putting a sticker of a fly, so man can aim at it while pissing.

In Conclusion

  • Applied Neuromarketing in design can generate millions of dollars in revenue

Note:
Most of this content is based in the book, talks and research done by Patrick Renvoisé & Dr. Christophe Morin

Contenido de

Nicolás Márquez
Gerente de Comunicación, Marca y Estrategia (Asociado) LATAM

Creado el

Jul 10, 2024

Actualizado el

Jul 10, 2024

Categoría de blog

Neuro Marketing
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