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Post content:
- 4 examples of these concepts applied in design
- 3 conclusions
Learn how Google, Amazon and Amsterdam Schiphol airport uses Neuromarketing
1. Google blue link
They did a study with 45 shades of blue for their links to know which one is more clickable.
When they implemented the most clickable one (#2200CC) their annual revenue increased by 200 million dollars.
2. Amazon Web Speed
The company increased their revenue by 1.7 Billion dollars by doing their website 1/10 of a second faster.
3. An emoji worth millions
An emoticon let Minnesota decrease its energy consumption by 3% with a Happy 😊 vs Sad 😑 face compared to their neighbors
4. Leaks at Amsterdam Schiphol airport
Urinals reported an 80% decrease in spillage by putting a sticker of a fly, so man can aim at it while pissing.
In Conclusion
- Applied Neuromarketing in design can generate millions of dollars in revenue
Note:
Most of this content is based in the book, talks and research done by Patrick Renvoisé & Dr. Christophe Morin
Its partial or total reproduction, as well as its translation into any language, is prohibited without the written authorization of its author and Braindy™
Copyright © Braindy™
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