A · Where they were
A distributor of biomedical equipment, compared on price.
Quimiolab · Health · Clinical diagnostics · Colombia · 2018 to 2026 · Long term partner
Quimiolab. Took a lab distributor from price to partner.
B · Where we took them
Growth partners for clinical labs, with molecular diagnostics.
The insight
Labs do not buy machines. They buy certainty in diagnosis.
The challenge
After 20 years selling biomedical platforms, Quimiolab moved into molecular biology and needed to look as advanced as the machines it sells.
The move
Logo redesign, identity system, offices, stand, attire and website in 2018. Since then, the Brains run content, reports and campaigns every month.
Context: Now part of SD Biosensor.
Who did what
Nicolas orchestrates. The Brains execute.
Nicolas
Founder & Brand Orchestrator
Brand concept
Search plus quality equals Q: the symbol explained in one line.
Researcher
Know your market in 72 hours.
Monthly marketing report
Performance by channel, every month, with next steps.
Marketer
A content engine that sells.
Health content
Carousels that turn lab science into one clear idea.
Product infographics
M10 launch: technical value, explained for buyers.
Creator
A brand people remember.
Identity and spaces
Manual, office vinyls, signage and stand.
Product films
M10 launch films. The reel reached 2,668 views (+267%).
Builder
A website that works while you sleep.
quimiolab.com
Site launch and a training video library.
Made by the four Brains · reviewed by Nicolas
The result
Sales grew 1,150% (Nicolas's reported figure); the first PCR machine for COVID 19 in Colombia became known as "the Quimiolab kit". The day the new site launched, one sale paid back the rebrand. April to May 2026: 15,880 impressions, 882 interactions.
Figures reported by the client.
Next step
Let me build your Braintrust.
Tell me where your brand is today. We start with a strategy session. Questions first? Write or call me directly.
- nicolas@braindy.co
- +1 669 263 3378
- braindy.co · Silicon Valley, California