A · Dónde estaban
A distributor of biomedical equipment, compared on price.
Quimiolab · Salud · Diagnóstico clínico · Colombia · 2018 a 2026 · Long term partner
Quimiolab. Llevamos a un distribuidor de laboratorio del precio a la alianza.
B · A dónde los llevamos
Growth partners for clinical labs, with molecular diagnostics.
El insight
Labs do not buy machines. They buy certainty in diagnosis.
El reto
After 20 years selling biomedical platforms, Quimiolab moved into molecular biology and needed to look as advanced as the machines it sells.
La jugada
Logo redesign, identity system, offices, stand, attire and website in 2018. Since then, the Brains run content, reports and campaigns every month.
Contexto: Now part of SD Biosensor.
Quién hizo qué
Nicolas orchestrates. The Brains execute.
Nicolas
Founder & Brand Orchestrator
Brand concept
Search plus quality equals Q: the symbol explained in one line.
Researcher
Know your market in 72 hours.
Monthly marketing report
Performance by channel, every month, with next steps.
Marketer
A content engine that sells.
Health content
Carousels that turn lab science into one clear idea.
Product infographics
M10 launch: technical value, explained for buyers.
Creator
A brand people remember.
Identity and spaces
Manual, office vinyls, signage and stand.
Product films
M10 launch films. The reel reached 2,668 views (+267%).
Builder
A website that works while you sleep.
quimiolab.com
Site launch and a training video library.
Hecho por los cuatro Brains · revisado por Nicolas
El resultado
Sales grew 1,150% (Nicolas's reported figure); the first PCR machine for COVID 19 in Colombia became known as "the Quimiolab kit". The day the new site launched, one sale paid back the rebrand. April to May 2026: 15,880 impressions, 882 interactions.
Cifras reportadas por el cliente.
Siguiente paso
Let me build your Braintrust.
Cuéntame dónde está tu marca hoy. Empezamos con una sesión de estrategia. ¿Preguntas primero? Escríbeme o llámame directo.
- nicolas@braindy.co
- +1 669 263 3378
- braindy.co · Silicon Valley, California