A · Where they were
A 22 year old ingredients supplier with a logo from another era.
Grupo Alternativas · Food ingredients · B2B · Colombia · 2026 · Rebrand
Grupo Alternativas. Gave 22 years of ingredients one compass.
B · Where we took them
One group with a compass: a brand family for every business line.
The insight
Two decades of solving food problems is a story nobody was telling.
The challenge
A 22 year old food ingredients group with a logo from another era and a family of business lines that did not read as one company.
The move
Primal Branding work, a new GA symbol drawn as a compass, a brand family for every business line, and a full system from the stand to the email signature.
Context: Business lines: ingredients, microbiology, equipment, packaging, colors and technical service.
Who did what
Nicolas orchestrates. The Brains execute.
Nicolas
Founder & Brand Orchestrator
Primal Branding
Creed, icons, rituals and lexicon for a 22 year story.
Researcher
Know your market in 72 hours.
Deep research
Market and narrative research: 22 years of evolution.
Marketer
A content engine that sells.
Stand
Trade show stand, final art.
Email signature and digital card
Signatures for the whole team and a digital business card.
Creator
A brand people remember.
Symbol and brand family
From compass to GA monogram, and a map of every logo.
Presentation film
Corporate presentation video.
Made by the four Brains · reviewed by Nicolas
The result
Brand family, stand, presentation film, signatures and digital cards for the whole team.
Next step
Let me build your Braintrust.
Tell me where your brand is today. We start with a strategy session. Questions first? Write or call me directly.
- nicolas@braindy.co
- +1 669 263 3378
- braindy.co · Silicon Valley, California