A · Dónde estaban
A 22 year old ingredients supplier with a logo from another era.
Grupo Alternativas · Ingredientes para alimentos · B2B · Colombia · 2026 · Rebrand
Grupo Alternativas. Le dimos una brújula a 22 años de ingredientes.
B · A dónde los llevamos
One group with a compass: a brand family for every business line.
El insight
Two decades of solving food problems is a story nobody was telling.
El reto
A 22 year old food ingredients group with a logo from another era and a family of business lines that did not read as one company.
La jugada
Primal Branding work, a new GA symbol drawn as a compass, a brand family for every business line, and a full system from the stand to the email signature.
Contexto: Business lines: ingredients, microbiology, equipment, packaging, colors and technical service.
Quién hizo qué
Nicolas orchestrates. The Brains execute.
Nicolas
Founder & Brand Orchestrator
Primal Branding
Creed, icons, rituals and lexicon for a 22 year story.
Researcher
Know your market in 72 hours.
Deep research
Market and narrative research: 22 years of evolution.
Marketer
A content engine that sells.
Stand
Trade show stand, final art.
Email signature and digital card
Signatures for the whole team and a digital business card.
Creator
A brand people remember.
Symbol and brand family
From compass to GA monogram, and a map of every logo.
Presentation film
Corporate presentation video.
Hecho por los cuatro Brains · revisado por Nicolas
El resultado
Brand family, stand, presentation film, signatures and digital cards for the whole team.
Siguiente paso
Let me build your Braintrust.
Cuéntame dónde está tu marca hoy. Empezamos con una sesión de estrategia. ¿Preguntas primero? Escríbeme o llámame directo.
- nicolas@braindy.co
- +1 669 263 3378
- braindy.co · Silicon Valley, California