Pan El Country
2021
We were tasked with the rebranding and the adaptation for the digital age while keeping their positioning in the local and national market.
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Food and Retail Enterprise brand redesign
“Repositioning”
Food
I am truly amazed by the incredibly versatile and high-level branding achieved for Quindio Biotech. It does justice to our ambitious goal of creating the first citadel for the treatment of rare diseases in the region. This branding captures the spirit and potential of our project like never before!
Effectively conveying the concept of a dedicated citadel for treating rare diseases in Quindío through a powerful brand image.
Creating a brand that engages government centers, pharmaceutical companies, patients, and their families to become part of this healthcare citadel.
The new branding was warmly received, gaining support from universities, scientific institutions, and yielding various positive outcomes.