A team of tech geeks who love to develop and design Software, needs a re-branding to increase their positioning in the market

Working with Braindy transformed our brand completely. The new identity resonated so well with our team that we proudly wear our logo on everything. Our new office in New York is a testament to the success of this rebranding effort.

Sebastián Martínez

CEO & Founder

Challenge

They call them "The A-Team" because they are the specialized software development team that banks and large corporations call when their software and systems fails or have challenges that their own technology teams can not solve. With such reputation in the market, its owner sees the opportunity to expand throughout the region and begin to generate high value clients.

Solution

Take their brand to the next frontier. They are CodeStars and everything they do is human centred. The new logo shows exactly that. Logo redesign, identification system, brand message, employee attire. We seek to reflect their outlaw and expert culture that love coding and produce high value solutions for maximum category problems.

Result

The team loved its new brand so much that they pushed to make stickers for their computers, hoodies and accessories for their pets. The brand reflected their culture and aesthetics perfectly.

Big Win

They ended up launching an office in New York

Industry

Tech

Year of development

2021

Visit their website

ITSense
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