A · Where they were
A loved family bakery that looked like any other bakery on the street.
Milohas · Food · Bakery and café · San José, California · 2026 · Rebrand
Milohas. Turned twelve years of recipes into a heritage brand.
B · Where we took them
A heritage brand, Layers of Tradition, from storefront to cups to feed.
The insight
Twelve years of the same recipes is the story, not the pastries alone.
The challenge
A family bakery open since 2014 on Meridian Ave, loved by the Bay Area press, with an identity that did not match the quality of what came out of the oven.
The move
A heritage platform, Layers of Tradition: a crest, a script wordmark, deep purple and gold, and a system that works on the storefront, the menu screens, the cups and the feed.
Context: Est. 2014. Featured among Bay Area empanaderías in 2021 (press clipping in the client's files).
Who did what
Nicolas orchestrates. The Brains execute.
Nicolas
Founder & Brand Orchestrator
Platform: Layers of Tradition
Name story, platform and voice in one reference.
Researcher
Know your market in 72 hours.
San José bakery market report
Market study of San José bakeries before the rebrand.
Marketer
A content engine that sells.
Social content
Visit carousel and a monthly reels plan.
Press kit
Press pieces ready for local media and delivery partners.
Creator
A brand people remember.
Identity, manual and packaging
28 page manual, crest, script, cups, bags and boxes.
Then vs Now reel
12 years in 12 seconds. New look, same recipes.
Made by the four Brains · reviewed by Nicolas
The result
Full identity, storefront, packaging, menu screens and a then vs now reel that tells 12 years in 12 seconds.
Figures reported by the client.
Next step
Let me build your Braintrust.
Tell me where your brand is today. We start with a strategy session. Questions first? Write or call me directly.
- nicolas@braindy.co
- +1 669 263 3378
- braindy.co · Silicon Valley, California