A · Where they were
A 100 year old cheese brand the new generations barely recognized.
Del Vecchio · Food · Dairy · Colombia · 2020 · Repositioning
Del Vecchio. Repositioned a century of cheese for the next generation.
B · Where we took them
A legacy brand repositioned for the next generation, on one line from packaging to trucks.
The insight
A century of craft is worth more than a discount.
The challenge
An iconic cheese brand with a century of history and packaging that felt older than its product.
The move
Brand strategy, identity, packaging, attire, stands, trucks, retail and web, all from one line.
Who did what
Nicolas orchestrates. The Brains execute.
Marketer
A content engine that sells.
Stands and banners
Point of sale presence.
Retail and fleet
Stores and trucks on the same line.
Creator
A brand people remember.
Packaging, before and after
The full packaging line, redrawn.
Made by the four Brains · reviewed by Nicolas
The result
Sales grew 24% in the first 6 months after launch. Within a year, Alquería, the largest dairy company in Colombia, acquired the company.
Figures reported by the client.
"A responsible, judicious work and under the alignment of the strategic planning that we designed. What a great result."
Next step
Let me build your Braintrust.
Tell me where your brand is today. We start with a strategy session. Questions first? Write or call me directly.
- nicolas@braindy.co
- +1 669 263 3378
- braindy.co · Silicon Valley, California