A · Dónde estaban
A 100 year old cheese brand the new generations barely recognized.
Del Vecchio · Alimentos · Lácteos · Colombia · 2020 · Repositioning
Del Vecchio. Reposicionamos un siglo de queso para la próxima generación.
B · A dónde los llevamos
A legacy brand repositioned for the next generation, on one line from packaging to trucks.
El insight
A century of craft is worth more than a discount.
El reto
An iconic cheese brand with a century of history and packaging that felt older than its product.
La jugada
Brand strategy, identity, packaging, attire, stands, trucks, retail and web, all from one line.
Quién hizo qué
Nicolas orchestrates. The Brains execute.
Marketer
A content engine that sells.
Stands and banners
Point of sale presence.
Retail and fleet
Stores and trucks on the same line.
Creator
A brand people remember.
Packaging, before and after
The full packaging line, redrawn.
Hecho por los cuatro Brains · revisado por Nicolas
El resultado
Sales grew 24% in the first 6 months after launch. Within a year, Alquería, the largest dairy company in Colombia, acquired the company.
Cifras reportadas por el cliente.
"A responsible, judicious work and under the alignment of the strategic planning that we designed. What a great result."
Siguiente paso
Let me build your Braintrust.
Cuéntame dónde está tu marca hoy. Empezamos con una sesión de estrategia. ¿Preguntas primero? Escríbeme o llámame directo.
- nicolas@braindy.co
- +1 669 263 3378
- braindy.co · Silicon Valley, California