Caobos
Aligning the academic and educational innovation of a 21st-century school with its branding and next-generation digital ecosystem.
Three university students discovered a latent need in their surroundings, people want to have nutritious products at the comfort of their student / work environment without having to pay premium prices for their food.
The launch of a new brand starting with a new name, logo and identification system design. A brand that sales healthy lunches that people order the day before and they take it to their university or work space the next day at lunch time. Everything done by a digital platform established on its website and operated by WhatsApp
They started selling more than 50 daily lunches and the welcoming of the market was unparalleled. They created multiple alifiers with complementary products. They are projected as a startup with high possibility of expansion.