Rocking the World from Bogotá to Times Square: The Meteoric Rise of Capital Fire!
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Braindy knew exactly how to pivot our band's image. They didn't just redesign our logo; they inspired us to rethink our approach to creating and marketing rock and roll music.
To renew the image of a rock band, formerly known as Julian's Fire, to reflect its evolution into Capital Fire, emphasizing its connection with the Colombian capital and the vitality of modern rock.
Creation of a minimalist and contemporary design that captures the essence of Bogotá and the band's rebellious energy, combining vivid colors and elements that highlight the group's identity. A key aspect was the simplification and evolution of the phoenix, the band's logo symbol, to create a more impactful and memorable visual representation.
A rejuvenated brand that has reached new levels of recognition, culminating with its prominent presence in Times Square and solidifying its position in the current music scene.