Two partners sought to create a modeling agency that will not objectify their models and do not label them as if they were a buy-product. Revolutionizing the models industry decided to create a new brand for this purpose

Introduce a new purpose-driven brand into the modeling fashion business with a human centered approach. Name, logo, brand message and identification system design. "they will not label their models, just their brand". Their website should tell the history of them and at a functional level allow to see the books of their models and the ability to received other books via digital forms.

Their market loved the vision and the brand speech and rapidly positioned themself in the sector so much that they competes to the most reputed agencies in the region.