Pan El Country
2021
We were tasked with the rebranding and the adaptation for the digital age while keeping their positioning in the local and national market.
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Food and Retail Enterprise brand redesign
“Repositioning”
Food
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I am truly amazed by the incredibly versatile and high-level branding achieved for Quindio Biotech. It does justice to our ambitious goal of creating the first citadel for the treatment of rare diseases in the region. This branding captures the spirit and potential of our project like never before!
Jaime Berrio
General Manager
Challenge
Effectively conveying the concept of a dedicated citadel for treating rare diseases in Quindío through a powerful brand image.
Solution
Creating a brand that engages government centers, pharmaceutical companies, patients, and their families to become part of this healthcare citadel.
Result
The new branding was warmly received, gaining support from universities, scientific institutions, and yielding various positive outcomes.
Big win
Achieving the participation of the Quindío Department Government in the project.
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Quindio BioTechScope of project
Brand Strategy
Identity System
Messaging
Attire
Related Services
Neuro Strategy
Neuro Identity
Industry
Health
Year of development
2023
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