Addressing the critical issue of rare diseases in Colombia, where an estimated 3 million people, 75% of whom are children, and 30% under the age of 5, face challenges due to lack of precise data on prevalence. With over 30 million people in Latin America affected, the need for a dedicated Rare Disease Reference Center emerged.

Revitalized branding, starting with a versatile and contemporary logo, color scheme aligned with rare diseases, and a website showcasing the direct correlation between orphan diseases, drugs, and treatments. High-impact digital presentations were designed for engagement with health entities and the Ministry of Health.

The website became a leading reference for orphan disease treatments, providing detailed information and aiding patient understanding. Multiple national Health Promoting Entities (EPS) have collaborated with the program, treating patients with rare diseases successfully.