In a brutally competitive market in the mobile-cases sector, the idea of ​​creating a brand directed to a nichable audience that will value it more for its discourse than for its usefulness was the main goal.

Introduce a new brand into the mobile market with a naming design, logo, identification system and brand message in where it was positioned as the protector of the "BACK" of that faithful friend called: cell phone / mobile

Sensational niche acceptance. Pre Sale of products. Projection to perform "Back-Cases" for other devices such as laptops and tablets.