ITSense. A team of tech geeks who love to develop and design Software, needs a re-branding to increase their positioning in the market

The challenge

They call them "The A-Team" because they are the specialized software development team that banks and large corporations call when their software and systems fails or have challenges that their own technology teams can not solve. With such reputation in the market, its owner sees the opportunity to expand throughout the region and begin to generate high value clients.

What we did

Take their brand to the next frontier. They are CodeStars and everything they do is human centred. The new logo shows exactly that. Logo redesign, identification system, brand message, employee attire. We seek to reflect their outlaw and expert culture that love coding and produce high value solutions for maximum category problems.

The result

The team loved its new brand so much that they pushed to make stickers for their computers, hoodies and accessories for their pets. The brand reflected their culture and aesthetics perfectly.