Capital Fire. Rocking the World from Bogotá to Times Square: The Meteoric Rise of Capital Fire!

The challenge

To renew the image of a rock band, formerly known as Julian's Fire, to reflect its evolution into Capital Fire, emphasizing its connection with the Colombian capital and the vitality of modern rock.

What we did

Creation of a minimalist and contemporary design that captures the essence of Bogotá and the band's rebellious energy, combining vivid colors and elements that highlight the group's identity. A key aspect was the simplification and evolution of the phoenix, the band's logo symbol, to create a more impactful and memorable visual representation.

The result

A rejuvenated brand that has reached new levels of recognition, culminating with its prominent presence in Times Square and solidifying its position in the current music scene.