Backs. The task was to create a brand with its own language that would identify instantly in the market, distinguishing itself from the competition and giving personality to a generic product.

The challenge

In a brutally competitive market in the mobile-cases sector, the idea of ​​creating a brand directed to a nichable audience that will value it more for its discourse than for its usefulness was the main goal.

What we did

Introduce a new brand into the mobile market with a naming design, logo, identification system and brand message in where it was positioned as the protector of the "BACK" of that faithful friend called: cell phone / mobile

The result

Sensational niche acceptance. Pre Sale of products. Projection to perform "Back-Cases" for other devices such as laptops and tablets.