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Del archivo Braindy · Financial Services · Web · 2019

Experian. Helping create a digital intrapreneur project within a Billion dollar multinational tech company specialized in credit risk management and fraud prevention.

Experian · Web

El reto

Addressing the critical need of over 70% of Colombian entrepreneurial ventures lacking access to prospective clients' financial risk information, hindering informed financial decision-making.

Qué hicimos

Developed a SaaS platform where users input non-sensitive data like ID numbers of prospects, promptly receiving a visual color-tracker infographic indicating risk levels - Red for high, Orange for medium, and Green for low risk, simplifying decision-making on financial terms.

El resultado

Post-launch, the platform received positive feedback, validating the MVP and engaging the target market. With strategic inbound marketing, SEM, Paid Ads, SEO, Web-Blog & Webinars, and video testimonials, they achieved 55k+ daily visitors and 11k+ daily leads, converting to over 150 new clients.

"Braindy is our full-stack digital agency. We have implemented Neuro Marketing strategies that have contributed to the development of the platform and the success of its digital campaigns”"

Andrés Girón · Digital Director

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