4 examples of highly persuasive techniques that some big brands have used to make millions of dollars.

1. Google blue link

They did a study with 45 shades of blue for their links to know which one is more clickable.

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When they implemented the most clickable one (#2200CC) their annual revenue increased by 200 million dollars.

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2. Amazon Web Speed

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The company increased their revenue by 1.7 Billion dollars by doing their website 1/10 of a second faster.

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3. An emoji worth millions

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An emoticon let Minnesota decrease its energy consumption by 3% with a Happy 😊 vs Sad 😑 face compared to their neighbors

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4. Leaks at Amsterdam Schiphol airport

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Urinals reported an 80% decrease in spillage by putting a sticker of a fly, so man can aim at it while pissing.

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What Do These 4 Examples Prove?

• Applied Neuromarketing in design can generate millions of dollars in revenue

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Note:
‍Most of this content is based in the book, talks and research done by Patrick Renvoisé & Dr. Christophe Morin